The need for SaaS influencers in Germany is moving fast. One day you’re on top of the latest trends; the next you feel completely lost in a sea of new jargon and so-called “gurus.” It’s exhausting trying to figure out who actually knows their stuff. You need a filter. You need people who’ve been in the trenches, who can separate the hype from what actually works for scaling a software business here. That’s exactly why we put this list together.
Forget follower counts and flashy titles. Now we will talk about the real-time operators, the founders, product visionaries, investors and marketers who are constantly shaping the German SaaS industry. Below is the list of top SaaS influencers in Germany you can trust in 2026.
This blog will share their appropriate niche, wins, struggles and lessons they learned. Following those influencers is like getting constant knowledge about SaaS environment, specifically in Germany and getting a full-fledged advice regarding technology and its best usage.
Your 2026 Shortlist: Germany’s Essential SaaS Voices
Finding the right expert shouldn’t be a chore. This table is your quick-reference guide. Scan it to find the perfect match for your current focus be it nailing your marketing, building a killer product, or securing your next funding round.
| Rank | Influencer Name | What They’re Known For | Where to Find Them |
| 1 | Alexander Rauser | B2B SaaS Marketing & Strategy | LinkedIn, Twitter/X |
| 2 | Petra Wille | Product Leadership & Discovery | LinkedIn, Newsletter |
| 3 | Benedikt Richert | Modern SaaS Sales & Go-to-Market | LinkedIn, Community |
| 4 | Anna-Katharina Wittenstein | Deep Tech & Scaling Insights | LinkedIn, Events |
| 5 | Alex Osterwalder | Business Models & Innovation | LinkedIn, Books |
| 6 | Talal | SaaS Content & Personal Branding | LinkedIn, Twitter/X |
| 7 | Patrick Campbell | SaaS Metrics & Pricing Strategy | LinkedIn, Podcast |
| 8 | Nils G. | B2B Marketing Funnels & CRO | |
| 9 | Andreas Klinger | Remote-First Tech Leadership | Twitter/X, LinkedIn |
| 10 | Sarah H. | SaaS Community & Operations | LinkedIn, Events |
| 11 | Jan Koch | SaaS Entrepreneurship | LinkedIn, Newsletter |
| 12 | Michelle Skodowski | B2B Marketing & Brand Building | |
| 13 | Christoph Janz | SaaS Venture Capital | Twitter/X, Blog |
| 14 | Daniela | SaaS Product Marketing | |
| 15 | Julian | The Intersection of SaaS & AI | LinkedIn, Twitter/X |
| 16 | René Bocksch | Customer Success & Retention | |
| 17 | Lina | SaaS HR & Talent Acquisition | |
| 18 | Max | Bootstrapping SaaS Businesses | Twitter/X, Blog |
| 19 | Julia Enthöfer | SaaS Legal & Compliance | LinkedIn, Podcast |
| 20 | Markus Müller | Ecosystem & Partnership Strategy | LinkedIn, Community |
| 21 | Lena Schmidt | PLG & User Onboarding | |
| 22 | Felix Küsters | SaaS Finance & Operations | |
| 23 | Tom Geiger | RevOps & Tech Stack |
A Closer Look at the Influencers Shaping the Scene
A name in a table is one thing. Understanding why you should hit “follow” is another. Here’s a breakdown of what makes each of these SaaS influencers in Germany worth your precious scrolling time.
1. Alexander Rauser
Struggling to explain your complex B2B software to the market? Alexander is your guy. He does not always rely on theoretical aspects and looks like just another marketing blog. Rather than this, he offers well-researched strategies for crafting irresistible positioning and predictable sales pipelines and getting sales and marketing to work in a combined way. While running a successful agency, he is also sharing lessons of his life through showcases that show the good, the bad, and the worst parts of his everyday life. If you are consistently focusing towards growth, his content can be a gem for you.
2. Petra Wille
In a rush to ship features, many product teams lose sight of what actually matters. Petra Wille is the antidote. She’s a fierce advocate for thoughtful product discovery and building strong, empowered teams. Her book isn’t just theory; it’s a workbook filled with tools that help you shift from “we built a new button” to “we helped users achieve their goal faster.” Want to build a product that people genuinely love and rely on? Her insights on product leadership are non-negotiable.
3. Benedikt Richert
Throw out your image of the pushy salesperson. Benedikt is leading the charge for a smarter, more consultative approach to SaaS sales. He breaks down frameworks like MEDDIC, shares how to build a high-performance sales team that people actually want to join and designs processes that scale with a human touch. His advice is so practical you’ll find yourself forwarding his LinkedIn posts to your team with a “we should try this” note. He’s a key voice among B2B SaaS influencers in Germany modernizing the profession.
4. Anna-Katharina Wittenstein
Scaling a tech company isn’t just about coding faster. Anna-Katharina provides the investor’s perspective you need. She analyzes funding trends, decodes international expansion and explains how to build a “moat” that keeps competitors at bay. For founders dreaming beyond the startup phase, her commentary is essential. She has a knack for connecting the dots between your technology, your business strategy and the capital needed to make it all happen.
5. Alex Osterwalder
Yes, he’s Swiss, but his influence on German founders is massive. If you’ve ever scribbled ideas on a Business Model Canvas, you’ve felt his impact. Osterwalder gives teams a shared language to strategize, test risky assumptions and innovate in a structured way. For SaaS companies constantly tweaking their business model, his tools are the practical foundation for making smart, evidence-based decisions.
6. Talal
Think you need a huge marketing budget to stand out? Talal proves you wrong. He’s the master of building a powerful personal brand as a founder or marketer. His content is a step-by-step guide on how to create valuable content that attracts clients, talent and opportunities, consistently and authentically. For technical founders who’d rather code than tweet, or marketers stuck in a rut, Talal provides the playbook. He walks the walk as a true modern B2B SaaS influencer.
7. Patrick Campbell (ProfitWell)
Patrick made the entire SaaS world smarter about its numbers. Through ProfitWell (now part of Paddle), his deep research on pricing and churn gives you the “why” behind the metrics on your dashboard. He transforms the complex economics of subscriptions into something you can actually understand and act on. If you’re a founder trying to build a profitable, sustainable business (not just a flashy one), his data-driven insights are crucial.
8. Nils G.
Some marketers focus on big ideas; Nils focuses on the mechanics. He’s your go-to for the nitty-gritty of B2B marketing: conversion rate optimization, landing page tweaks and marketing automation workflows. If your goal is to squeeze more leads out of your existing website traffic, his technical, no-fluff content is exactly what you need. He fills a vital niche for the doers and tacticians.
9. Andreas Klinger
Andreas was talking about remote-first work before most companies considered it possible. For SaaS companies, his insights on building and managing distributed product and engineering teams are a massive competitive advantage in today’s global talent war. He also shares sharp takes on startup investing and product leadership. Following him helps you construct a company that isn’t limited by a single city’s talent pool.
10. Sarah H.
A strong tech ecosystem is built through the efforts taken by connectors, and not by accident. Sarah is one of those important people in Germany who is focused on operational glue and community-led growth that helps in holding companies together. By building real connections and sharing knowledge, Sarah simply highlights a truth that long-term success in SaaS is dependent on your network and community as much as it is on the product’s code.
11. Jan Koch
Jan is a founder who shares his real journey through the newsletter he writes. He expresses his thoughts and experience with clarity about bootstrapping, which is an evasive search for product-market fit and the daily rollercoaster of running a SaaS business. When an individual reads the newsletter written by him, it feels like sharing a beer with a fellow founder who understands the concepts. If you want practical, no-BS advice without any hustle culture toxicity spin, then Jan’s ideologies are incredibly valuable.
12. Michelle Skodowski
Michelle is a person who brings strategic firepower to B2B marketing. She focuses on building brands that actually drive business growth and not just look cool on a slide deck. The content shared by her eases the steps to craft messages that cut through the noise, tell authentic stories, and also finally gets sales and marketing singing from the same hymn sheet. For the marketers who are tired of superficial tips, they can follow Michelle, who delivers the deep thinking you need.
13. Christoph Janz
As a top European VC, Christoph has a front-row seat to what makes SaaS companies soar or crash. He’s one of the original B2B SaaS influencers, with a track record that commands respect. His thoughts on fundraising, scaling metrics and market trends come from decades of seeing patterns repeat. Following him is like having a wise, quiet investor in your feed, offering high-signal commentary on what the next winners will look like.
14. Daniela
A brilliant product is useless if no one understands it. Daniela specializes in that crucial bridge: product marketing. She demystifies how to launch features successfully, position your product against competitors and arm your sales team with the tools to win. Her content is a masterclass in communication and execution. If you need to turn technical complexity into a compelling story for customers, she’s a must-follow.
15. Julian
AI is everywhere, but Julian focuses on the practical “how.” He cuts through the hype to explore real use cases, implementation headaches, and the actual ROI of adding AI to your SaaS product. For product leaders trying to figure out if and how to leverage AI without rebuilding everything, Julian’s balanced, technical analysis is a lifesaver for making smart decisions.
16. René Bocksch
In the subscription world, keeping a customer is just as important as winning one. René is the expert on the entire post-sale journey. He teaches how to build customer success engines that proactively reduce churn and drive expansion revenue. His content covers building teams, creating value frameworks and using feedback effectively. If customer leaks are draining your growth, René’s methodologies are the fix.
17. Lina
Your SaaS is only as good as the team behind it. Lina focuses exclusively on HR in tech, sharing smart strategies for attracting, hiring and keeping top talent in a fierce market. She also dives into building healthy, scalable company cultures. From writing job descriptions that resonate to implementing fair feedback systems, her advice is critical for founders who need to scale their team intelligently.
18. Max
The VC-backed path isn’t for everyone. Max champions the bootstrapped and indie hacker journey. He shares hard-earned advice on profitability, organic growth, solo development and keeping control of your business. His content is a beacon for founders who believe in sustainable, customer-funded growth. It’s a different, often more relatable playbook for the early grind.
19. Julia Enthöfer
Legal contracts, GDPR, data privacy are some of the common aspects of a business life. Julia translates such a complicated field into a clearer and more actionable guide for operators and founders. She helps views in understanding the risk involved, crafting better arrangements, and navigating accurate regulation, especially when it comes to cross-border functions. Following an influencer like this isn’t just about interest; it’s taking a responsible step towards aware business practices that can save your firm from making legal mistakes.
20. Markus Müller
True scaling often comes through partners, not just tough direct sales. Markus Muller is highly specialized in building well-researched channel strategies, alliance networks and partner programs that accelerate co-marketing and co-selling success. The insights he follows are important for companies that are trying to tap into the leverage and reach of a strong partner ecosystem.
21. Lena Schmidt
Product-Led Growth (PLG) is more than a buzzword for Lena Schmidt. She’s a leading DACH voice on how to design user onboarding that actually sticks, drive adoption and use product data to fuel growth. Her content blends psychology, UX and analytics into a clear roadmap. She makes the concept of PLG feel practical and achievable for any SaaS team willing to put their product at the center.
22. Felix Küsters
Behind the sleek product interface lies the machinery of finance and operations. Felix provides deep dives into the numbers and processes that keep scaling companies alive: unit economics, budgeting, forecasting and operational efficiency. He’s the secret weapon for CFOs, COOs and founders who need to master the backend of their business. His content turns finance from a scary necessity into a strategic superpower.
23. Tom Geiger
If your sales, marketing and customer success tools don’t talk to each other, you’re flying blind. Tom specializes in Revenue Operations (RevOps), the art and science of aligning your tech stack and processes. He tackles the messy reality of CRM data, automation and tool integration. His pragmatic advice helps companies clean up their operational “plumbing” to get better data, improve efficiency and empower their teams. For anyone drowning in tech stack chaos, Tom is your guide to clarity.
How to Get Real Value From These Influencers
Following these best SaaS influencers in Germany is just step one. To truly benefit, you need a strategy.
- Stop Lurking, Start Talking. Don’t just scroll. Add a thoughtful comment. Ask a genuine question. Share their post with your own take. Real learning starts with conversation.
- Dig Deeper Than LinkedIn. The best insights are often in their long-form work. Subscribe to their newsletters. Listen to their podcast interviews. Read their books. That’s where the real gems are hidden.
- Follow the Thread. Notice which influencers quote, argue with, or praise each other. This web of connections will lead you to even more brilliant minds and niche experts you’d otherwise miss.
- Do Something. Knowledge is useless if it just sits in your head. See a framework you like? Try a small piece of it next week. Read a compelling case study? Discuss how it applies to your business with your team. The goal is action, not just consumption.
Wrapping Up
The community of SaaS influencers in Germany is vibrant and full of expertise. Your job isn’t to follow all of them, but to find the few whose current challenges and deep experience directly mirror your own. By tuning into these voices, you’re not just reading posts, you’re getting a continuous, high-level education on building a winning software business right here in Europe. Now, go ahead and hit follow. Your future self will thank you for it.
FAQs
Why should founders follow SaaS influencers in Germany?
They offer practical insights, real experiences, and Germany-specific context for scaling sustainable SaaS businesses successfully.
Are these influencers only relevant for startups or also established SaaS companies?
Both benefit, since advice spans early product-market fit, growth stages, and mature operational scaling challenges.
How should founders engage with SaaS influencers to gain real value?
Engage actively by commenting thoughtfully, applying shared frameworks, asking questions, and testing ideas in practice.
Why focus on Germany-based SaaS influencers instead of global voices?
They understand local regulations, buyer behavior, funding landscape, and cultural nuances shaping German SaaS growth.
Do follower counts matter when choosing SaaS influencers to follow?
No, credibility comes from proven experience, actionable insights, consistency, and transparent sharing of lessons learned.