A global company was faced with the challenge of better understanding and managing its public reputation. To enable effective monitoring and analysis of media coverage, the company implemented an advanced sentiment analysis tool for press releases.
The global automotive industry is characterised by intense competition, large investments in R&D and a complex supply chain.
We developed the solution for a German corporate that operates internationally.
The project was completed within 2 months in close cooperation with the client.
Early identification of trends in media enabled accurate capture of the company’s reputation.
We offer our clients support as consultants, partners and developers to turn their projects and ideas into success stories.
In the assessment phase, we conducted a comprehensive analysis, identifying operational challenges and opportunities:
In the assessment phase, we conducted a comprehensive analysis, identifying operational challenges and opportunities:
We have introduced a tool that automatically determines the sentiment value of press releases and provides real-time insights into public opinion.
Our collaboration led to a transformative journey for the PR department.
By analysing large volumes of press releases, trends in public opinion were identified early on.
This success story shows the tangible results of our customized strategies and illustrates how efficiency, innovation and customer centricity can redefine a company’s journey and establish it as an industry leader.
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